Sometimes a metric doesn’t define our destity as TikTokers.

However, understanding the simplest metrics such as ‘like’, or the number of comments on each post is fine. Nevertheless, it may be good to have a general concept of whether what we share generates some kind of clash.

On the other hand, there’s not much else we can know just by sticking with these vain measurements. What they really don’t tell us is the level of acceptance that our contents receive. Nor do they tell us which are the best way to go in the right direction.

When we want to understand the duty that our followers have with and towards our brand, we are talking about engagement in communities. That is another metric you should follow.

More precisely, we would have the possibility to comment on engagement in TikTok. TikTok the community phenomenon has AI (Artificial Intelligence). It is the interface of creative Chinese communities.

It launches challenges of many kinds to exploit the imagination of its individuals. Also, it invites them to create interesting (if not addictive) content achievable through an infinite feed.

TikTok primarily makes money through advertising, which transforms it into a business model supported by attention.

Bytedance, the company behind TikTok

Yiming Zhang created ByteDance. He is a “lifelong entrepreneur”. Even before ByteDance Yiming founded numerous companies, he added a real estate search portal.

Forbes’ instant network calculator gives Yiming Zhang a net worth of $6.8 billion in January 2019.

One of the most dramatic points of this increase is that ByteDance was able to go so far, beyond not getting money from the Chinese Alibaba-Tencent duopoly.

ByteDance was born in a legal war where it claimed that Tencent and Baidu had unfairly competed against one of their most popular apps in China, called Toutiao.

The mechanism is like this:

Artificial intelligence works in numerous phases of the content experience life span, the metrics are:




TikTok is popular in China as Douyin, and makes it easy for individuals to make unique 15-second short videos, applying effects that are distributed worldwide.

How do you measure the money to be given in TikTok?

According to Crunchbase, it earns one million USD annually. However, seeing the profits is not the precise metric, since TikTok is stealing market shares from other popular communities.

So, the company is aggressively capitalizing on development, and it looks like it is getting recognition.

Some potential monetization tactics have the potential to be:

Advertising capital generated through targeted advertising (similar to YouTube)

Allowing content developers to monetize their content as a user-generated interface is paramount to the ultimate success of the interface.

Propaganda in TikTok: a silent metric

TikTok has experimented with propaganda over the past year, but has not yet predetermined any formal system of profit sharing.

However, they are approaching the level where more people will be able to advertise on the interface. They began displaying short ads in January 2019.

They made an advertising interface in late 2018, giving an indication of the types of ads that might occasionally be accessible to brands on

The launch interface was a success by Digiday, which claims it was sent to a huge European propaganda agency (still to be determined).

For now, metrics and gender breakdowns for the UK, France, Germany, Spain, and Italy. They all are part of that list.

Money calculator in TikTok as metric

If you think you’re an influencer, based on your commitment and number of followers, the TikTok Money Calculator can help you calculate the estimated earnings from your TikTok account.

This is for the “western” edition of TikTok, not for the Chinese edition, Douyin.

TikTok influencers engagement and earnings calculator

The earnings below are not official TikTok earnings and are not associated with or endorsed in any way by TikTok. They were developed to provide general guidelines for potential earnings for influencers.

Unlike YouTube, where you sell space from your videos and channel page for advertising at a price decided by Google, TikTok does not yet compensate most of its individuals by placing ads on their published images.

And so, if influencers and brands want to work together, they have no intermediary, not even with fixed fees. Brands make deals with influencers and costs have the potential to change significantly in relation to situations.

On the other hand, one thing is consistent in all situations – influencers are paid more than those who have a prominent engagement rate, as well as a huge following. Brands know that you can easily acquire followers and this has no effective value to anyone. So, they are far more passionate about your authentic followers, those who interact with your publications.

More about it

Of course, the more prominent your engagement rate is, the more successful brands will keep you in mind and the more they will want to pay you.

It’s hard to find overall engagement rates for TikTok – all publishers seem to mistakenly equate engagement with the percentage of people who open the application once a day.

On the other hand, as with most communities, you can calculate your individual engagement. All this with this metric formula: [(Number of hearts + number of comments)/number of followers] x100.

Finally, you can calculate this generally or for just one post. If you do a general calculation, we suggest that you add the number of your last 20 posts as a group. That’s metrics my friends!