Unlike YouTube, where you sell a place on your video and channel page, interacting with the Google advertising network, TikTok still does not compensate for the majority of its users showing ads on their published photos. Thus, influencers and brands in TikTok do not have intermediaries or any established rates if they want to work together. Nevertheless, in almost all cases, one thing remains unchanged: influencers are paid more if they have a high level of interest, as well as a large number of subscribers. Brands know that you can easily buy followers that are of no practical value to them. Therefore, they are much more interested in having real followers, those
TikTok is currently making trial advertisements, and this could change the way that influencers can generate revenue on the platform in the future. At Adweek, TikTok told US agency partners that it was working on paid advertising options on the platform. With paid ads, advertisers will be able to bid on their impressions that they want on a self-managed platform. TikTok is supposed to develop an ad revenue distribution program in the same way as YouTube.
Obviously, the higher your level of interest, the more successful brands will choose you, and the more they will be willing to pay. It’s hard to find overall engagement rates for TikTok – all published data seems to mistakenly equate participation to the percentage of people opening the application once a day. However, as in most social networks, you can calculate your individual participation in TikTok using the following formula: [(Number of likes + number of comments) / number of subscribers] x100. You can calculate this for either one post or the whole. We suggest that you add up the numbers of your last 20 publications to make this calculation more objective.
Expand your account
TikTok is still a relatively new service, even considering its former life as Muscial.ly. Therefore, people are still finding the best ways to succeed on the platform. One of the most successful methods is working in TikTok along with another network. Some leading TikTok influencers also work well with YouTube, using “Best of TikTok” type compilations, so they can take advantage of the established YouTube advertising system.
Understand your audience
You need to start by asking why people want to follow you. What do you suggest that thousands of other accounts don’t have? Is this entertainment? Are you a good singer, dancer or comedian? Are you so bad at some things that you can make your videos fun? Can you create entertaining video jokes? Can you motivate people or give them useful tips to improve their lives? Or are you just another “lip sync” that doesn’t add value to your video clips?
It will also help you get to know your audience better. You do not make a video for yourself, but at the same time, you should not make a wide range of videos, trying to please everyone. It is very easier to devote your attention to a certain group of people than just doing random content.
Improve your profile
One of the most important sections of TikTok is your profile. This is where you can establish your identity. You want your profile to look attractive to your target audience.
Your profile should emphasize your identity as a creator. It should show your target audience why they should subscribe to your page.
In your profile you will make a first impression on many people, so it is necessary that it stands out from the crowd.
If you start from scratch, you have a chance to create the perfect username. It should be easy for people to spell and pronounce it, and it is desirable that it applies to you and your niche. Ideally, you need the same username on all social networks so that your TikTok fans know how to find your YouTube, Twitch and Instagram channels.
The type of video shot should be obvious to everyone who views your profile.
Be careful, especially if you are a typical young TikToker. Do not give out too much personal information in your profile and do not upload images / videos that cunning people can abuse. For this reason, you should make sure that nothing in the background of your images / videos gives too much information about where you live.
Follow basic TikTok rules and conventions
First you need to make sure that you are not violating the TikTok content rules. Your videos should not be inappropriate; do not allow incitement to hatred, racism, etc. Remember that some adults do not use TikTok for other purposes, so be careful when uploading videos about how you perform completely ordinary everyday activities that can be bewildering (for example, is it really is it a good idea to upload a video about yourself and your friends at night at a bachelorette party?) Remember that TikTok is a public social network. Anyone can view your videos.
Like Snapchat and IGTV, the TikTok agreement is to download vertical videos. The ideal aspect ratio is 1080×1920. Write a suitable description for each video and “connect” the corresponding hashtags. Choose an exciting thumbnail image for every video. Make sure you select the most appropriate categories for your videos.
Create Consistent Content for TikTok
You will also want to establish a consistent template so that your audience knows what to expect. If people know that every Tuesday and Friday you upload a certain type of video, they will wait for it and return to TikTok these days to watch the latest updates. For this reason, they are most likely to tell your friends about you, which will further expand your audience.
You might consider adding short “life” videos between your main videos. It helps your audience get to know and understand you better. Alternatively, you can run your live-vlog on certain days as well.
Ideally, you want all your thematic videos to look the same – you want to create your own style. Many of the best Tick Tokers started making lip-sync videos, but the types of songs they chose and the way they made the videos made them recognizable.
If you are downloading non-music videos, then tell the story with your voice and style. Shoot each video in the same way.
Interact with your audience.
Remember to interact with your viewers. Be sure to respond to the people that leave comments in your videos. It may seem like hard work, but it makes your subscribers believe that you care about them and pay attention to them.
Consider occasionally performing live, chatting with your fans during a broadcast. Tell funny or exciting moments from your life. The more they trust you, the better they will relate to your videos. Otherwise, use your live feeds to discuss topics of interest to your fans, have a Q & A session, and possibly invite guests to your video.
Promote your TikTok videos on other social channels
Promote your videos on other social channels, as well as on your blog, if you have one. The more you promote the content, the more additional subscribers you are likely to receive, and the closer you will be to being considered a major influencer.
Improve your TikTok performance over time.
Most people start with TikTok with a limited budget, equipment and skills. Over time, you will be able to develop your skills and improve your equipment. The key to success at TikTok is the production of high-quality video.
You need to spend time learning skills for successful filmmaking. Try to make each video better than the previous one.
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